AM DESIGN: How to create its own characteristic culture through hotel design to attract customers?

At present, many theme hotels on the market are developed from star hotels, and now the theme hotels also have stars, which shows that hotel design with distinctive themes is the future development trend of star hotels. No matter which city it is a hotel, it must have its own unique themed culture to attract more customers to choose. How to create the hotel's own characteristic culture? There are mainly the following points.

In the early stage of design, the location of the hotel is inevitable. The ocean, forest, grassland, desert, etc. can be seen through the surrounding scenery. According to the local cultural environment, create unique styles and dishes, and carry out novel and characteristic experience activities. Let customers experience the hotel’s characteristic themed cultural atmosphere in an all-round way.

Through the customer-oriented analysis, determine the hotel brand's own positioning, establish the type of service provided to customers, and effectively improve service efficiency and customer satisfaction. The beauty of service created by hotel design is not a rule-based approach, but a serious and enthusiastic attitude.

The theme hotel is designed according to regional cultural characteristics, and the "lights" are integrated into each functional space in different forms, highlighting the artistic atmosphere and emphasizing the emotional atmosphere. Through the contrast of light, material and color, create a fresh and lively space tone, use art to shape the aesthetic hotel design, and create a special hotel theme culture. At the same time, it promotes the growth of local consumption and meets the hotel accommodation needs of the vast number of consumer customers.