Am: insight into the future hotel design

Affected by the epidemic situation, offline channels such as hotels and tourism were difficult to operate in the first half of the year. As the epidemic prevention environment in foreign markets has not been clear, the recovery of domestic market has attracted global attention.

Am: insight into the future hotel design

▲Am| design of Jin Pan hotel in Xi'an

1. Characteristic orientation

Market positioning. The market orientation of the hotel determines its function, cultural taste and grade as well as its cultural style. Through the understanding of the design requirements, understand the intention of Party A, inspect and analyze the city, region, adjacent buildings and natural ecological environment of the hotel, so as to give the hotel an accurate positioning, so as to determine the local space design. 

▲Am|yuelai Hotel Design

Secondly, there are many differences in the design of Hotels with different grades and market positioning. Such as business hotel, conference hotel, resort hotel, tourist hotel, etc., they all have their own distinctive design.

2. Culture and art

With the continuous development of the information age, hotel design has become a shared social culture. The form it expresses depends on the needs of customer groups, and this high-level demand determines its development direction. Cultural theme hotel and personalized hotel will become the mainstream. The interior space design of the hotel should be dealt with according to different functions and cultures. In addition to meeting the basic functions, the hotel's cultural style and individual visual design should be taken into account.

▲Am| design of Jin Pan hotel in Xi'an

Let culture and art integrate into the hotel to improve its level, attract more guests from different classes and regions, and make it obtain more commercial value, which is also an aspect that designers should focus on in the future. Now the hotel customer group is more and more knowledgeable, they have a strong thirst for knowledge, the pursuit of spiritual enjoyment and harvest. Let customers experience the local culture and ecological environment in the hotel space, so as to obtain different customs and culture and increase their knowledge. Therefore, the future hotel should be a strong local characteristics, culture and art into the hotel space, so that it has a unique cultural charm.

3. Intelligent scene

For example, contactless services, which reduce the impact of the epidemic on social life, have also largely reshaped business forms and redefined service scenarios.

▲Am|yuelai Hotel Design

This brings more challenges to am design and hotel design. In the future, more contactless services will be implanted into am design projects. Let the hotel gradually become "intelligent scene".

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▲Capital design · travel (one of the founders of AM Lei Yuming)

Am Hotel Design