Am Design: Hotel frustrated in the market? Break the imbalance between supply and demand with design

Time:2020-11-19

With novel coronavirus pneumonia this year, many hotels have not resumed business since they closed down, and some have even been closed shop. Even some famous international hotel brands have not escaped the fate of "delisting". In the past few months, such as the Four Seasons Resort in Hainan and Hilton, such as the four seasons hotel in Hainan and Hilton, have been suspended. Why can't even famous international hotel brands survive this difficulty? Is the fundamental reason behind frequent delisting really lie in the huge impact of the outbreak?

In fact, the epidemic is not the root cause of the failure of internationally renowned hotels in the Chinese market, it is only the fuse to accelerate the delisting of these hotels.

The real reason behind it is the imbalance between supply and demand

The times have changed, especially after the outbreak. New environment, new market, new channel and new technology force hotel operation, management and service to keep pace with the times.

Am | South Lake Resort Hotel Design

Am| South Lake Resort Hotel Design


At present, the hotel has made progress, the competitors facing the hotel brand are gradually mature, and the owners have a wider choice space. For the hotel brand, how to continue to play a leading role in the industry needs self reflection and even innovation.

Am | Jinpan Hotel Design

Am| Jinpan Hotel Design


Considering the number of brands and the relationship between supply and demand, we must have a more accurate market positioning. For luxury and high-end hotels, the investment cost is huge. If the market positioning is not accurate, there will be problems in the development, design, planning and other aspects of the product, and it is inevitable to delist.

Am | novotel Hotel Design

Am|novotel Hotel Design


In addition, from the micro point of view, there is a serious imbalance of brand functions in the operation level. The localization and nutrition of hotel restaurants, the differentiation of guest rooms and the individualization of service have not been effectively solved.

Am | Weinan Jianguo Hotel Design

Am| Weinan Jianguo Hotel Design


When time and economy allow, guests prefer to go to the characteristic hotel with local characteristics. The hotel is unchanging and has no characteristics. Even the hotel guests can not stay, let alone attract the local surrounding consumers. At present, the types of guest rooms are basically standardized products such as large bed room, standard room (double bed), executive suite, etc., with serious homogenization of design and pattern.

Am | the design of 100 Grand Hotel

Am| the design of 100 Grand Hotel


In the future, it is worth studying whether personalized hotel design can be carried out according to the travel scenes and consumption preferences of different groups.

Am | yuelai Hotel Design

Am|yuelai Hotel Design


Am Design: in the fierce market competition, culture has become the core competitiveness of hotel design. Using and mining the essence of traditional culture has become the trend and trend of hotel design development in China.




Am design with the mentality of "integration and sharing"
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And the elites of your industry
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Integration, sharing, setting up banks and the world


Lei Yuming

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