AM DESIGN: Design of E-sports theme hotel loved by young people

What kind of hotel design is in line with the trend of the times? E-sports theme hotels are really hot. Hero alliance, Jedi survival, King glory and other games are almost played by young people now. In the past period of time, the epidemic has had a great impact on all walks of life. The traditional hotel industry has been hit hard. The more this time, it is time for us to inject new ideas. The hot game industry has crossed the border frequently in recent years, "E-sports + film and television", "E-sports + scenic spots" and other derivatives emerge one after another. E-sports hotels that integrate E-sports theme elements with hotel accommodation are increasingly sought after by young players.

▲ Design of E-sports Theme Hotel

Behind such a fanatical E-sports hotel market is one of the ways for the hotel to obtain young customers. First of all, we are very targeted in terms of customer base, among which the post-90s and post-00s account for more than 95% of the total customer base; Secondly, through the publicity of well-known media such as Maidian, we can well open our popularity. The key is how to attract young people and build a gathering place loved by young people.

Form an ecological chain and social closed loop, and create a gathering place loved by young people

So how to attract young people? According to relevant data, the interests of young people mainly include two aspects: making friends and making money. How to combine the two to build a hotel loved by young people. Indeed, it can be seen that in the multi-functional public area designed by E-sports theme hotel, elements such as book bar, coffee, reading, E-sports, fitness and art can be seen everywhere. Among them, in order to enable customers to have better social skills, The hotel has also established a community or designed some social skills learning courses in the public area, so that young people who do not understand or want to socialize can grow here. On the basis of these basic empowerment, young people can also find sideline jobs through social networking in E-sports hotels.

▲ Room design of E-sports Theme Hotel

Business + feelings hotel has obvious investment and franchise advantages

Based on the positioning of "building a social hotel that understands young people best", E-sports hotels also have obvious advantages in investment and joining. The design of E-sports theme hotel has always adhered to a mature and sophisticated business operation model to shorten our investment return cycle, including scientific site selection, accurate operation calculation, continuous product innovation, providing competitive supply chain system, better financial products, solid operation guarantee, etc.

In addition, in the market segment dominated by false proposition, non real estate income has become a hot topic. Although many E-sports hotels have increased non room revenue due to the addition of entertainment and social elements, in essence, these revenue can not exist alone without the hotel, so they can not become one of the core revenue sources of the hotel. Break through their own physical space and gather people with the same interests and hobbies to form corresponding communities or communities. The non real estate income generated by them can become an independent source of revenue with core competitiveness.

▲Room design of E-sports Theme Hotel

How to plan the future direction of market segments under the false proposition?

Nowadays, in order to attract young people, not only E-sports hotels, but also hotels on other tracks have begun to add social entertainment elements and label themselves as "gathering place of young people's community". However, whether young people or hotel people need pseudo elements or real elements in the market segment, for today's market segment, these added elements are only limited to labeling, such as E-sports hotels, Many hotels still don't charge at present, but we are different. We regard the e-sports element as a business that can operate and make money independently, not just a gimmick that can only increase room revenue.

For the future, in the increasingly competitive market segment, E-sports hotel will always adhere to the original intention of "building a social hotel that understands young people best". On the basis of forming an ecological closed loop of social chain, E-sports hotel will unswervingly promote our four modernizations - entertainment, socialization, functional diversification and intelligence, and encourage more people to go out of the room and find their own people with the same interests in social networking.

▲ Multi family room design of E-sports Theme Hotel

The hot design of E-sports theme hotel shows that in the face of changes in the industry, what we need to do is to keep up with the trend of the times. Therefore, for the future hotel segment market, we must maintain our own ideas, not drift with the tide, give the current users' ideas and find our own positioning.

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