With the rapid development of the Internet, high and new technologies have promoted the optimization and upgrading of industries, and have also improved the regional differentiation of the consumer market. The differences between products and technologies are narrowing. The competition in today's market is more about the service quality. That is, the competition around the services and standards provided to consumers. Especially for the hotel industry, as a traditional service industry, it should change its inherent operating philosophy with the times, implement the basic principles of customer-centricity, and then establish an effective marketing strategy and quality service model to further satisfy Consumers' personalized and differentiated needs provide them with quality products and thoughtful service experience.
So in the current tourism market environment, how should hotels establish their own service management system to provide excellent and rigorous differentiated services to guests?
To this end, we can build a perfect service management system through the following aspects:
1. Establish brand awareness: establish branding of hotel services
2. Improve core competitiveness: improve hotel service quality
3. Improve the service process: ensure the full service of the hotel
4. Thoughtful service model: perfect hotel service model
5. Pay attention to individual needs: differentiated hotel services
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