Hotel location + positioning

1. Analyze traffic flow line

The traffic flow line is mainly divided into big traffic and small traffic.

Big traffic analysis refers to the distance and convenience between hotel property address and urban aorta. Such as: distance and convenience with airports, subway stations, high-speed railway stations, railway stations, scenic spots, urban core areas, urban trunk lines, etc. In the actual location selection, the value of large traffic is greater than that of small traffic, and the location of large traffic is an important factor affecting the positioning of hotels.Small traffic analysis refers to the smoothness, convenience and distance between the hotel property and the main roads around the project.

2. Analyze the characteristics of business district

The attributes of each business district are different, and the characteristics of business district play a decisive role in hotel positioning. According to the consumption characteristics of the hotel, the hotel business district is divided into the following 14 categories:

Business District, hospital business district, school business district, high-speed railway business district, airport business district of station business district, suburban business district of Park Business District, government business district and comprehensive business district of exhibition business district

3. Understand government planning

After we have preliminary intention of site selection, we need to consult relevant materials and websites.

Understand the government planning within the effective radius of this location. Know whether there are plans for demolition, diversion, road construction, bridge construction, new construction, etc.

4. Analyze the flow of floating population

This paper mainly analyzes the flow size and flow frequency of the floating population in this location. The flow size, frequency and rhythm of floating population in different locations are different.

Some areas have large natural flow and some areas have small natural flow. In some areas, the natural flow is concentrated on Friday and Saturday. In some areas, natural flow is concentrated from Sunday to Thursday. In some areas, the natural flow is concentrated on holidays.

5. Extreme weather analysis

There are obvious extreme weather in some areas, which should be considered in building planning, facilities and equipment selection, and road planning. Otherwise, it will directly affect the comfort of the hotel, the convenience of users, the convenience of use, energy consumption during operation, etc.

6. Geological hazard analysis

When building a new hotel or planning a hotel, no matter whether the government requires a separate disaster assessment or not, as a hotel investor, we need to take this matter as a major event! The safety of the building must be ensured! Especially in some areas prone to debris flow and landslides, it is particularly important.

7. Local cultural research

To invest in hotels in a new area, we need to understand the local customs, culture, ethnic beliefs, especially the local customs, taboos, totems, symbols, etc., and study them accurately to avoid unnecessary troubles! We should respect the habits of all ethnic groups and the beliefs of all ethnic groups. For example:

Some ethnic groups are more conservative, and toilets need to be absolutely closed. Some national totems are supreme and need absolute good use and careful use.

8. Moderate property area

There are two misunderstandings about property area:

One is to build a new planning hotel. Generally, it will complete the indicators stipulated by the government, or carry out the architectural design in full accordance with the requirements of the government. It will not consider the real carrying capacity of the future in this location, or the safety of future operation, nor give the government reasonable suggestions, and adjust the indicators or requirements. Once built, it is an unhealthy hotel. Another situation is to rent the property, how much area to rent, and ignore the problem of how much area to need and whether the ratio of people to housing is reasonable.

9. Planting area

Planting area refers to the area of plants and landscape in the hotel, and the size, distance, etc. of the visual perspective under the line of sight. This factor affects the property and positioning of the hotel, as well as the pricing and grade of the hotel.

Generally, the larger the planting surface, the higher the grade of the hotel. Therefore, for the same building, the hotel in the high area is more valuable than the hotel in the low area, the property with good sight is more valuable than the property with poor sight, and the property with good sight is more valuable than the property with poor sight.

10. Property rights

The property right requirements of general hotels are commercial, which needs to be made clear in advance in terms of the nature of the newly built land or the rental property. Otherwise, it will cause great losses if the relevant certificates and licenses cannot be obtained after the decoration.

11. Noise pollution

The noise has a great influence on the hotel. When choosing the location of the hotel, it must be far away from the noise source. At present, there are clear noise regulations in the city, and the relative problems are not big, but in non urban areas or remote cities, large noise sources are easy to appear. Generally, the noise in guest rooms should be controlled within 40-50 decibels.

12. Odor pollution

The big irritant taste also has a great influence on the hotel positioning. Generally, it is not suitable to build boutique hotels or high-end hotels near the irritant odor sources. Such as: near the seafood market and so on.

13. Parking position

The moving line and location of the hotel parking lot are very important for the hotel. With the development of society, especially the new hotels should consider the charging pile of electric vehicles, the parking position of tourist buses, the smooth moving line of general cars, and the independent concealment of logistics goods transportation moving line.

14. competition

The fact that there is no hotel in an area does not mean that no one else has seen the opportunity, or that there is no demand in this area. A lot of hotels in an area do not represent the hotel management in this area! So the competition in the location is also an important factor, especially the positioning of the hotel, the understanding of the competitors is very important.